Design Management for a Retail Brand - Case 1
Preserving the Essence: Local Adaptation of Original Overseas Designs
Case Study: the Natuzzi Flapship Store at Horrizon Plaza, Hong Kong
The retail scene of Hong Kong features a kaleidoscope of first rate cosmopolitan design. It makes you feel connected with an authentic European designer, for example, in an internationally branded flagship store. What is happening behind the scene to make things happen?
In brief, here is what we have done:
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Conducted a comprehensive brand identity analysis.
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Developed an initial work plan.
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Performed site evaluations.
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Conceptualized design strategies and provide recommendations.
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Assessed potential contractors.
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Developed a Project Quality Plan.
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Collaborated with key professionals, including AP (Architectural Professionals), RSE (Registered Structural Engineers), and RPE (Registered Professional Engineers), to define their roles and provide guidance to the client on appointing the appropriate technical experts in compliance with project specifications and HKSAR regulations.
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Collaborated with NSC (Nominated Sub-Contractor) to advise the client on necessary actions.
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Set project milestones to effectively track progress.
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Performed risk assessments aligned with project developments and provide the client with alternative solutions for managing potential risks.
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Guided local designers in refining design packages by addressing technical factors and site constraints for local adaptation.
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Prepared a detailed project budget for effective cost management.
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Developed bidding documents for procurement processes.
The list went on...
Four Critical “Dos and Not-Dos” checklist:
Point 1
Try to close as many “gaps” as possible at the project planning stage.
You might ask…what are those “gaps”? When managing any foreign/overseas design project, get verified that you have “really” understood the design requirements and client expectations. Then focus on alignment. Values, customs and practices of a foreign culture would have “gaps” with local behavior, especially during the design stage and execution stage. Try to resolve misunderstanding and technical difficulties as early as possible in the planning stage.
Proceed to
Point 2
